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Good morning,

Three short reads this week, picked for people who build small media businesses.

1. Writing for a small audience

A newsletter with a few thousand readers who open every issue is worth more than a large list that never reads. We look at how three independent writers keep their readers close: a consistent day, a clear promise, and replies they actually answer.

2. Picking a publishing tool

Hosted platforms are quick to start with, but the costs grow with every reader. Self-hosting takes an afternoon to set up and keeps your archive, your list and your domain in your hands.

3. One thing to try

End each issue with a single question for your readers. The replies tell you what to write next. More on how we put issues together is on the HeyNews site.

Thanks for reading. Just hit reply if you have thoughts.